The Real Reasons for Serviced Apartments

Corporate accommodation procurement used to be driven solely by costs. Nowadays the workplace is dramatically different from what it was say two decades ago. Increasingly mobile, people are more and more working away from their home locations. Corporate policies also favour a diversified working staff and encourage relocation.

Serviced Apartments are increasingly working for Corporates because:-

• there are so many of them offering a fine service,
• they are less expensive compared to hotels,
• they provide enhanced privacy,
• they provide greater independence,
• they fit better with the requirements of a younger, adaptable staff
• they offer Corporates a neat solution for the pain free relocation of staff.

A recent survey showed a rising expatriate population, 71% male, 60% married and 83% accompanied by their partners when they change their location. For such a population Serviced Apartments fit the bill admirably.

And from the Corporate view point the new model short-term working contracts, more possibilities for working from home, and greater awareness of corporate social responsibility converge to make the Serviced Apartment a first choice for staff on the move.

It is no longer possible to ask or to accept longer deployments away from home. In the last two or three decades a three year tenure was the rule, but now executives are not prepared to work for more than a year away from home. So they do not have to look for permanent housing, not scout for new schools for the kids, not find a new position for the spouse, and cope with many other aspects of a longer term transfer. All taken together, the ready solutions offered by Serviced Apartments become too attractive to overlook.

Once the Corporate decision to choose an Apartment is made the user executive is required to choose and the competitive advantages of the Serviced Apartments come to the fore. First of these appears to be price but surveys have shown that only a small percentage consider this as a predominant factor. The other advantages in terms of ideal location, privacy, independence and the freedom to choose a suitable environment often override marginal differences in price. An important option is to be able to cook for oneself in a self catering facility and can often weigh over other consideration.

Chandrashekhar Sastry is a retired Technocrat who started LOGIN Serviced Apartments in Bangalore about five years ago. It is in the premiium locality of Koramangala and close to the Central Business Districts. He has brought his wide experience in Industry to bear upon this medium business with good effect amking it a Serviced Apartment with outstanding ambience and superb hospitality. For details visit http://www.login.ind.in

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